Valmir Borges's post on Goodwall - The present work aims to analyze if the residents of the city of Caetité, located in the Southwest of Bahia, seek to invest in opening a business in economic crisis moments, betting on entrepreneurship as an alternative to unemployment. To prepare the referred work, apriori, bibliographic searches were carried out to base theoretically this research report. In the second step, we conducted direct and indirect surveys. The direct one targeted entrepreneurs from the region of Caetité, and the indirect one was an online questionnaire with people from different backgrounds and experiences, to obtain diversified results. It is worth saying that this research has to verify if the mentioned entrepreneurs have sufficient business management knowledge to open, develop, and maintain a business in times of crisis, as the current one Brazil passes. Furthermore, it seeks to assess whether city entrepreneurs are adapting to publicize their business in digital media, mainly because of the pandemic that forces everyone to change. #socialimpact #entrepreneurship #jobs