Amber Henrie<\/a> is a PR specialist and the CEO of In the Lights, a marketing agency for arts, culture, and fitness organizations. <\/p>\n\n\n\nAs an industry practitioner, Henrie knows the value of marketing and knows how important it is for entrepreneurs in search of funding.<\/p>\n\n\n\n
Investors Need to See a Marketing Plan<\/strong><\/p>\n\n\n\nHenrie suggests, \u201cFundraising and grants aren\u2019t enough. If investors don\u2019t see a marketing plan, they won\u2019t fund you.\u201d<\/em><\/p><\/blockquote>\n\n\n\nHer agency has worked with clients with big operating budgets that are only spending $1000 towards their marketing. Their customers and small business management team might be happy now because of their performance. But what happens when a deal falls through? <\/p>\n\n\n\n
With new businesses popping up, and with the economy as it is, you can\u2019t afford to be lax. <\/p>\n\n\n\n
PRO TIP:<\/strong> Don’t limit yourself to the traditional marketing platforms out there. Build your network by reaching out to like-minded individuals in your industry. Here are 10 niche social media sites<\/a> for you to join.<\/p>\n\n\n\n25. Renee Fry<\/h3>\n\n\n\n
Fry is the Founder and CEO of Gentreo<\/a>, an estate planning company that provides affordable digital estate planning services for families. <\/p>\n\n\n\nAs someone with experience in delicate matters like estate planning, Fry knows too well that everyone likes giving advice, be it business tips, budgeting lessons, or fitness hacks. But not every piece of advice is worth heeding. <\/p>\n\n\n\n