{"id":164,"date":"2019-10-20T18:24:00","date_gmt":"2019-10-20T18:24:00","guid":{"rendered":"https:\/\/www.goodwall.io\/blog\/?p=164"},"modified":"2020-06-12T06:49:50","modified_gmt":"2020-06-12T06:49:50","slug":"4-creative-strategies-to-reach-gen-z-through-storytelling","status":"publish","type":"post","link":"https:\/\/www.goodwall.io\/blog\/4-creative-strategies-to-reach-gen-z-through-storytelling\/","title":{"rendered":"Employer Branding: 4 Creative Strategies to Reach Gen Z Through Storytelling"},"content":{"rendered":"
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The next generation of employees\u2014Generation Z\u2014possesses a range of talents and achievements ready to be applied in today\u2019s workplace. However, when it comes to recruiting members of Generation Z, it takes more than the traditional recruiting methods to attract them. Gen Zers need to connect with your employer brand in ways that go beyond visiting your careers page to see job postings. For example, Generation Z is highly captivated by visual media, such as video that tells a story or provides information in a novel way. According to research conducted by Fullscreen<\/a>, Gen Zers view digital video and short-form clips almost six times as much as they read traditional blogs.<\/p>\n\n\n\n

An effective strategy for attracting Generation Z will use authentic stories to highlight important aspects of your company, culture, and career opportunities. Here are four strategies that can help you reach Gen Z through storytelling:<\/p>\n\n\n\n

LEVERAGE SOCIAL MEDIA<\/strong><\/h2>\n\n\n\n

For Generation Z, social media provides more than an outlet for personal expression and making connections with friends. In one study<\/a>, 54 percent of Gen Zers said that when it\u2019s time to start a job search, they will also use their digital social connections to find opportunities. Generation Z regularly utilizes Instagram, Snapchat, and other social networks that offer interactions by the second, and you\u2019ll need to meet them on those platforms if you hope to get their attention. <\/p>\n\n\n\n

But reaching Gen Z on social media is about more than posting jobs there. For example, you can nurture relationships with potential candidates by posting content that demonstrates how your company fits into their career and lifestyle goals. You can further engage candidates by establishing an early presence on a social career platform that allows you to message candidates, get introduced, and create a following of individuals who can connect with your brand story.<\/p>\n\n\n\n

INCORPORATE VISUAL AIDS<\/strong><\/h2>\n\n\n\n

Visual images can often tell a story and create a vivid picture of something in ways that words alone can\u2019t. This helps to explain the popularity of YouTube, particularly among Generation Zers. In one survey<\/a>, 95 percent said they use YouTube, and 50 percent believe they “couldn\u2019t live without\u201d it. To effectively reach Generation Z, it\u2019s necessary to look for opportunities to incorporate videos and photos in your employer branding strategy. And not just any company video will do. <\/p>\n\n\n\n

As one article<\/a> points out, Generation Z prefers videos that are short in duration, entertaining, and authentic. They also prefer funny and informative content they can share with friends. In addition to YouTube, other ways you can use video for brand storytelling<\/a> include:<\/p>\n\n\n\n