{"id":152,"date":"2019-10-11T12:53:00","date_gmt":"2019-10-11T12:53:00","guid":{"rendered":"https:\/\/www.goodwall.io\/blog\/?p=152"},"modified":"2020-06-12T06:49:51","modified_gmt":"2020-06-12T06:49:51","slug":"how-enterprise-companies-attract-retain-young-talent","status":"publish","type":"post","link":"https:\/\/www.goodwall.io\/blog\/how-enterprise-companies-attract-retain-young-talent\/","title":{"rendered":"How Enterprise Companies Can Attract and Retain Young Talent"},"content":{"rendered":"
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Young talent already makes up a large portion of the workforce, and the trend is growing.<\/p>\n\n\n\n

According to the Pew Research Center<\/a>, millennials are the largest generation in the workforce. In addition, Generation Z, made up of individuals born between 1996 and the early 2000s, is projected to comprise 24 percent of the workforce by 2020<\/a>. Aside from the reality of their growing numbers, millennials and members of Generation Z also bring attractive skills and traits to the workplace. Companies who dedicate their recruiting efforts to attract today\u2019s young talent will have opportunities to leverage their digital skillset, incredible diversity, and potential to develop into the next generation of organizational leaders.<\/p>\n\n\n\n

Successfully recruiting young talent requires a new approach, because, like all the generations before them, millennials and Generation Zers possess traits that make them unique. <\/p>\n\n\n\n

Here are four ways enterprise companies can attract and retain young talent:<\/p>\n\n\n\n

Engage in Ways That Appeal to Them<\/h2>\n\n\n\n

Today\u2019s young talent has grown up in a world where the internet offers a wealth of information that was unavailable to previous generations. Company reviews, online discussion forums, and social networking all provide numerous opportunities for candidates to learn more about companies, their culture, and the people who work there. <\/p>\n\n\n\n

As a result, young people naturally want to know more about a company than what is listed on a careers page or job posting. Instead of clich\u00e9 catchphrases and bland overviews, they want access to real information. To attract and retain young talent, you\u2019ll need to showcase your brand and tell engaging stories about what makes your company a unique and attractive place to build a career.<\/p>\n\n\n\n

Young people are also digital natives. They watch videos and use chat platforms for entertainment, learning, and communicating. To reach young job candidates, it\u2019s necessary to engage them using social media, virtual career fairs, and other digital methods that enable them to connect and learn about your organization. <\/p>\n\n\n\n

Connecting with young talent on platforms where they\u2019re more likely to be receptive to engaging with you might include posting video messages from company leaders on Instagram Stories, using chatbot technology to answer careers questions from candidates, or telling employee success stories on your company Facebook or Twitter pages. <\/p>\n\n\n\n

You can also meet young people where they are by leveraging a social career platform that\u2019s specifically geared toward connecting students and young professionals with enterprise organizations. Some candidates do prefer to use professional profiles to connect with employers and in this case, leverage social career platforms only during certain moments of engagement such as the initial outreach.<\/p>\n\n\n\n

Read next<\/strong>: How Does Recycling Help the Environment?<\/a> <\/p>\n\n\n\n

Recognize Their Entrepreneurial Nature<\/h2>\n\n\n\n

According to data collected by Online Schools Center<\/a>, 41 percent of Generation Z plans to pursue an entrepreneurial career someday. Given that Gen Zers are likely to be attracted to career opportunities that appeal to their entrepreneurial aspirations, you can build interest in your company by highlighting training and job opportunities that allow employees to exercise autonomy and develop a sense of ownership.<\/p>\n\n\n\n

Young people who are just starting a career are also interested in understanding the different ways they can build skills that will be useful to them later, whether they ultimately become an entrepreneur or not. Some of the company features that are attractive to young people include:<\/p>\n\n\n\n