{"id":148,"date":"2019-10-08T12:37:00","date_gmt":"2019-10-08T12:37:00","guid":{"rendered":"https:\/\/www.goodwall.io\/blog\/?p=148"},"modified":"2020-06-12T06:49:51","modified_gmt":"2020-06-12T06:49:51","slug":"talent-acquisition-strategies","status":"publish","type":"post","link":"https:\/\/www.goodwall.io\/blog\/talent-acquisition-strategies\/","title":{"rendered":"4 Proven Talent Acquisition Strategies for Your SMB"},"content":{"rendered":"<div class=\"post-body\">\n<p>Working for an SMB is an attractive option for many candidates. A <a href=\"https:\/\/workplacetrends.com\/the-active-job-seeker-dilemma-study\/\">national survey<\/a> found that 65 percent of all job seekers and 58 percent of millennial job seekers want to work for a small or medium-sized company. Despite this, it can be a struggle to develop the right mix of talent acquisition strategies that will help you compete for talent effectively.<\/p>\n\n\n\n<p>In a <a href=\"http:\/\/blog.indeed.com\/2018\/04\/26\/small-business-survey\/\">2018 Indeed survey<\/a> of small business owners, 56 percent reported difficulty in finding the right employees for their business, and 24 percent said it\u2019s even harder to attract talent than it was five years ago. Attracting top talent can be challenging for any business, but SMBs often experience constraints related to budget and bandwidth that ultimately require a creative approach to finding and retaining talent. Here are four talent acquisition strategies you can use to achieve recruiting success for your SMB:<\/p>\n\n\n\n<p class=\"has-background has-light-green-cyan-background-color\"><strong>Read next<\/strong>: <a href=\"https:\/\/www.goodwall.io\/blog\/how-does-recycling-help-the-environment\/\">How Does Recycling Help the Environment?<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Leverage Data to Attract the Best-Fit Candidates<\/h2>\n\n\n\n<p>In small and medium-sized businesses, every hire makes a big impact, and employees are expected to be flexible. As a result, it\u2019s important to identify candidates who possess a mindset and skill set that are in line with your company\u2019s mission, values, and goals. Simply posting positions online doesn\u2019t guarantee you\u2019ll attract the individuals who will fit your culture. <\/p>\n\n\n\n<p>Instead of taking a blind stab in the dark, it\u2019s more effective to use a dynamic recruiting platform that identifies and targets candidates who possess the experience, achievements, and career outlook that fit your culture.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nurture Your Candidate Pipeline<\/h2>\n\n\n\n<p>Job candidates in today\u2019s digital age have access to a lot of information, and they want to learn everything they can about prospective employers and what it\u2019s really like to work for them. But let\u2019s be honest: SMBs don\u2019t have a limitless recruiting budget or a cadre of recruiters and marketers to create and post a steady stream of recruiting content. <\/p>\n\n\n\n<p>However, engaging with the right candidates doesn\u2019t have to be a costly or time-consuming undertaking. By using a talent acquisition strategy such as a career-oriented social network, you can connect and engage with the best talent by leveraging existing resources to highlight your culture, employee success stories, open positions, and <a href=\"https:\/\/www.goodwall.io\/blog\/internships-101\/\">internships<\/a> on an ongoing basis.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Broaden Your Pool of Candidates<\/h2>\n\n\n\n<p>Instead of going to the same career fairs or college campuses, you want to adopt talent acquisition strategies that allow you to consider a broad range of candidates from a variety of universities, companies, and even industries. You\u2019re likely to have a higher rate of success when you\u2019re in a position to attract qualified candidates with a diverse selection of work experience and achievements. <\/p>\n\n\n\n<p>It\u2019s also important to have an eye for racial, gender, and other types of diversity. <a href=\"https:\/\/instituteforpr.org\/nearly-half-american-millennials-say-diverse-inclusive-workplace-important-factor-job-search\/\">Research<\/a> has found that a diverse workforce is an important factor for job seekers when they evaluate companies and job offers. A talent acquisition strategy that helps you attract women, minorities, and individuals from a broad range of geographies, for example, can help you develop a workforce that is attractive to today\u2019s job seekers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Showcase Your Employer Brand<\/h2>\n\n\n\n<p>Recruiting effectively for your SMB requires highlighting the aspects of your company that will appeal most to your ideal candidates. The younger generations\u2014millennials and Generation Z\u2014enjoy watching video tutorials and engaging with a variety of brands on social media. To attract them, you can benefit from doing the same. Employee testimonials, chat, and online Q&amp;A sessions are ways to harness the power of digital communication to tell engaging stories and educate prospective candidates about your employer brand.<\/p>\n\n\n\n<p>Talent acquisition strategies that work well for SMBs are the ones that help them effectively identify and hire the best candidates while also supporting a modest recruiting budget. A platform that helps you source more of the candidates you need and make better hiring decisions extends the capabilities of your recruiting efforts and allows you to do more. Recruiting today\u2019s talent can be easy, seamless, and efficient. Schedule a demo of Goodwall\u2019s platform and explore the possibilities. <\/p>\n\n\n\n<hr class=\"wp-block-separator\" \/>\n\n\n\n<p><em>This post was originally published by Tammy Aversa on March 18, 2019. Tammy is a Director of Inside Sales at Goodwall and has vast experience in the recruitment field. Prior to joining Goodwall, Tammy worked at Monster, Amazon and at another HR tech start up, HiringSolved. Tammy is a founding member of Goodwall&#8217;s Inside Sales team and focuses on fostering relationships with small and medium business.<\/em><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Working for an SMB is an attractive option for many candidates. A national survey found that 65 percent of all job seekers and 58 percent of millennial job seekers want to work for a small or medium-sized company. Despite this, it can be a struggle to develop the right mix of talent acquisition strategies that&#8230;<\/p>\n","protected":false},"author":6,"featured_media":149,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[24,23],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 Proven Talent Acquisition Strategies for Your SMB - Goodwall Blog<\/title>\n<meta name=\"description\" content=\"Working for an SMB is an attractive option for many candidates. A national survey found that 65 percent of all job seekers and 58 percent of millennial\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.goodwall.io\/blog\/talent-acquisition-strategies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Proven Talent Acquisition Strategies for Your SMB - Goodwall Blog\" \/>\n<meta property=\"og:description\" content=\"Working for an SMB is an attractive option for many candidates. A national survey found that 65 percent of all job seekers and 58 percent of millennial\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.goodwall.io\/blog\/talent-acquisition-strategies\/\" \/>\n<meta property=\"og:site_name\" content=\"Goodwall Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/goodwallapp\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/goodwallapp\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-08T12:37:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-12T06:49:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.goodwall.io\/blog\/wp-content\/uploads\/2019\/11\/4-Proven-Talent-Acquisition-Strategies-for-Your-SMB.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1417\" \/>\n\t<meta property=\"og:image:height\" content=\"750\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Goodwall Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Goodwall\" \/>\n<meta name=\"twitter:site\" content=\"@Goodwall\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Goodwall Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.goodwall.io\/blog\/talent-acquisition-strategies\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.goodwall.io\/blog\/talent-acquisition-strategies\/\"},\"author\":{\"name\":\"Goodwall Team\",\"@id\":\"https:\/\/www.goodwall.io\/blog\/#\/schema\/person\/74445c579eafbdd465c23fe56a4c9c58\"},\"headline\":\"4 Proven Talent Acquisition Strategies for Your SMB\",\"datePublished\":\"2019-10-08T12:37:00+00:00\",\"dateModified\":\"2020-06-12T06:49:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.goodwall.io\/blog\/talent-acquisition-strategies\/\"},\"wordCount\":757,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.goodwall.io\/blog\/#organization\"},\"keywords\":[\"candidates\",\"talent acquisition\"],\"articleSection\":[\"SMB\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.goodwall.io\/blog\/talent-acquisition-strategies\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.goodwall.io\/blog\/talent-acquisition-strategies\/\",\"url\":\"https:\/\/www.goodwall.io\/blog\/talent-acquisition-strategies\/\",\"name\":\"4 Proven Talent Acquisition Strategies for Your SMB - Goodwall Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.goodwall.io\/blog\/#website\"},\"datePublished\":\"2019-10-08T12:37:00+00:00\",\"dateModified\":\"2020-06-12T06:49:51+00:00\",\"description\":\"Working for an SMB is an attractive option for many candidates. A national survey found that 65 percent of all job seekers and 58 percent of millennial\",\"breadcrumb\":{\"@id\":\"https:\/\/www.goodwall.io\/blog\/talent-acquisition-strategies\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.goodwall.io\/blog\/talent-acquisition-strategies\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.goodwall.io\/blog\/talent-acquisition-strategies\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.goodwall.io\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"4 Proven Talent Acquisition Strategies for Your SMB\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.goodwall.io\/blog\/#website\",\"url\":\"https:\/\/www.goodwall.io\/blog\/\",\"name\":\"Goodwall Blog\",\"description\":\"Next Generation Community to Connect and Discover Opportunities\",\"publisher\":{\"@id\":\"https:\/\/www.goodwall.io\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.goodwall.io\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.goodwall.io\/blog\/#organization\",\"name\":\"Goodwall\",\"url\":\"https:\/\/www.goodwall.io\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.goodwall.io\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.goodwall.io\/blog\/wp-content\/uploads\/2019\/12\/goodwall-logomark-2019.jpg\",\"contentUrl\":\"https:\/\/www.goodwall.io\/blog\/wp-content\/uploads\/2019\/12\/goodwall-logomark-2019.jpg\",\"width\":561,\"height\":561,\"caption\":\"Goodwall\"},\"image\":{\"@id\":\"https:\/\/www.goodwall.io\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/goodwallapp\",\"https:\/\/twitter.com\/Goodwall\",\"https:\/\/instagram.com\/goodwallapp\",\"https:\/\/www.linkedin.com\/company\/goodwall\/\",\"https:\/\/www.youtube.com\/channel\/UCVTAXpA-MqFgm2s6dxH8Sqw\",\"https:\/\/en.wikipedia.org\/wiki\/Goodwall\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.goodwall.io\/blog\/#\/schema\/person\/74445c579eafbdd465c23fe56a4c9c58\",\"name\":\"Goodwall Team\",\"description\":\"This article was written by the Goodwall team or by a contributor for publication on Goodwall. Goodwall is dedicated to helping students, entrepreneurs, and young professionals reach their full potential. We'll share thought-provoking and supportive articles on career advice, self-improvement, navigating the college landscape, climate action, social impact, and more. On the business side, we'll talk about SMB subjects related to community, diversity, talent acquisition, case studies, and enterprise.\",\"sameAs\":[\"https:\/\/www.facebook.com\/goodwallapp\",\"https:\/\/instagram.com\/goodwallapp\",\"https:\/\/www.linkedin.com\/company\/goodwall\",\"https:\/\/twitter.com\/Goodwall\",\"https:\/\/www.youtube.com\/user\/goodwallorg\/\",\"https:\/\/en.wikipedia.org\/wiki\/Goodwall\"],\"url\":\"https:\/\/www.goodwall.io\/blog\/author\/goodwall\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"4 Proven Talent Acquisition Strategies for Your SMB - Goodwall Blog","description":"Working for an SMB is an attractive option for many candidates. A national survey found that 65 percent of all job seekers and 58 percent of millennial","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.goodwall.io\/blog\/talent-acquisition-strategies\/","og_locale":"en_US","og_type":"article","og_title":"4 Proven Talent Acquisition Strategies for Your SMB - Goodwall Blog","og_description":"Working for an SMB is an attractive option for many candidates. A national survey found that 65 percent of all job seekers and 58 percent of millennial","og_url":"https:\/\/www.goodwall.io\/blog\/talent-acquisition-strategies\/","og_site_name":"Goodwall Blog","article_publisher":"https:\/\/www.facebook.com\/goodwallapp","article_author":"https:\/\/www.facebook.com\/goodwallapp","article_published_time":"2019-10-08T12:37:00+00:00","article_modified_time":"2020-06-12T06:49:51+00:00","og_image":[{"width":1417,"height":750,"url":"https:\/\/www.goodwall.io\/blog\/wp-content\/uploads\/2019\/11\/4-Proven-Talent-Acquisition-Strategies-for-Your-SMB.png","type":"image\/png"}],"author":"Goodwall Team","twitter_card":"summary_large_image","twitter_creator":"@Goodwall","twitter_site":"@Goodwall","twitter_misc":{"Written by":"Goodwall Team","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.goodwall.io\/blog\/talent-acquisition-strategies\/#article","isPartOf":{"@id":"https:\/\/www.goodwall.io\/blog\/talent-acquisition-strategies\/"},"author":{"name":"Goodwall Team","@id":"https:\/\/www.goodwall.io\/blog\/#\/schema\/person\/74445c579eafbdd465c23fe56a4c9c58"},"headline":"4 Proven Talent Acquisition Strategies for Your SMB","datePublished":"2019-10-08T12:37:00+00:00","dateModified":"2020-06-12T06:49:51+00:00","mainEntityOfPage":{"@id":"https:\/\/www.goodwall.io\/blog\/talent-acquisition-strategies\/"},"wordCount":757,"commentCount":0,"publisher":{"@id":"https:\/\/www.goodwall.io\/blog\/#organization"},"keywords":["candidates","talent acquisition"],"articleSection":["SMB"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.goodwall.io\/blog\/talent-acquisition-strategies\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.goodwall.io\/blog\/talent-acquisition-strategies\/","url":"https:\/\/www.goodwall.io\/blog\/talent-acquisition-strategies\/","name":"4 Proven Talent Acquisition Strategies for Your SMB - Goodwall Blog","isPartOf":{"@id":"https:\/\/www.goodwall.io\/blog\/#website"},"datePublished":"2019-10-08T12:37:00+00:00","dateModified":"2020-06-12T06:49:51+00:00","description":"Working for an SMB is an attractive option for many candidates. A national survey found that 65 percent of all job seekers and 58 percent of millennial","breadcrumb":{"@id":"https:\/\/www.goodwall.io\/blog\/talent-acquisition-strategies\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.goodwall.io\/blog\/talent-acquisition-strategies\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.goodwall.io\/blog\/talent-acquisition-strategies\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.goodwall.io\/blog\/"},{"@type":"ListItem","position":2,"name":"4 Proven Talent Acquisition Strategies for Your SMB"}]},{"@type":"WebSite","@id":"https:\/\/www.goodwall.io\/blog\/#website","url":"https:\/\/www.goodwall.io\/blog\/","name":"Goodwall Blog","description":"Next Generation Community to Connect and Discover Opportunities","publisher":{"@id":"https:\/\/www.goodwall.io\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.goodwall.io\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.goodwall.io\/blog\/#organization","name":"Goodwall","url":"https:\/\/www.goodwall.io\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.goodwall.io\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.goodwall.io\/blog\/wp-content\/uploads\/2019\/12\/goodwall-logomark-2019.jpg","contentUrl":"https:\/\/www.goodwall.io\/blog\/wp-content\/uploads\/2019\/12\/goodwall-logomark-2019.jpg","width":561,"height":561,"caption":"Goodwall"},"image":{"@id":"https:\/\/www.goodwall.io\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/goodwallapp","https:\/\/twitter.com\/Goodwall","https:\/\/instagram.com\/goodwallapp","https:\/\/www.linkedin.com\/company\/goodwall\/","https:\/\/www.youtube.com\/channel\/UCVTAXpA-MqFgm2s6dxH8Sqw","https:\/\/en.wikipedia.org\/wiki\/Goodwall"]},{"@type":"Person","@id":"https:\/\/www.goodwall.io\/blog\/#\/schema\/person\/74445c579eafbdd465c23fe56a4c9c58","name":"Goodwall Team","description":"This article was written by the Goodwall team or by a contributor for publication on Goodwall. Goodwall is dedicated to helping students, entrepreneurs, and young professionals reach their full potential. We'll share thought-provoking and supportive articles on career advice, self-improvement, navigating the college landscape, climate action, social impact, and more. On the business side, we'll talk about SMB subjects related to community, diversity, talent acquisition, case studies, and enterprise.","sameAs":["https:\/\/www.facebook.com\/goodwallapp","https:\/\/instagram.com\/goodwallapp","https:\/\/www.linkedin.com\/company\/goodwall","https:\/\/twitter.com\/Goodwall","https:\/\/www.youtube.com\/user\/goodwallorg\/","https:\/\/en.wikipedia.org\/wiki\/Goodwall"],"url":"https:\/\/www.goodwall.io\/blog\/author\/goodwall\/"}]}},"jetpack_featured_media_url":"https:\/\/www.goodwall.io\/blog\/wp-content\/uploads\/2019\/11\/4-Proven-Talent-Acquisition-Strategies-for-Your-SMB.png","_links":{"self":[{"href":"https:\/\/www.goodwall.io\/blog\/wp-json\/wp\/v2\/posts\/148"}],"collection":[{"href":"https:\/\/www.goodwall.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.goodwall.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.goodwall.io\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.goodwall.io\/blog\/wp-json\/wp\/v2\/comments?post=148"}],"version-history":[{"count":0,"href":"https:\/\/www.goodwall.io\/blog\/wp-json\/wp\/v2\/posts\/148\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.goodwall.io\/blog\/wp-json\/wp\/v2\/media\/149"}],"wp:attachment":[{"href":"https:\/\/www.goodwall.io\/blog\/wp-json\/wp\/v2\/media?parent=148"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.goodwall.io\/blog\/wp-json\/wp\/v2\/categories?post=148"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.goodwall.io\/blog\/wp-json\/wp\/v2\/tags?post=148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}